10th Planet Creates Mercury Prize TV Commercial

London, United Kingdom (PressExposure) September 24, 2009 -- 10th Planet Post Production has recently completed 30 and 20 second TV commercials for this year’s Barclaycard Mercury Prize winning album.

Speech Debelle’s debut album, “Speech Therapy,” surprised many by snatching the prize form under the noses of major label-backed acts like Florence + The Machine and La Roux. The unexpected win meant that her relatively small record label, Big Dada, did not have dedicated marketing materials prepared. 10th Planet’s creative team were approached the morning after the win with a brief to make a 30 second and 20 second commercial in the space of a couple of days, in order to make the following weekend’s airtime. This included 3D animation, music edits and clearance. In addition, 10th Planet would be handling traffic and the play-out to TV channels. 10th Planet rose to the challenge and the following Friday the commercial started airing on UK TV channels.

The ad uses edits of 3 of Speech’s videos (Spinnin’, The Key and Better Days) framed on a 3D brick wall background with newspaper quotes in independently animated text layers. It was directed by Joseph Barnes and produced by Jonathan Moore.

The TVC can be viewed here: http://news.10pdm.com/?p=103

About Big Dada Big Dada, a sister-imprint of the Ninja Tune label, has long been acknowledged as the leading hip hop and Black music label in the UK. In addition to Speech Debelle, the label has discovered and worked with artists including Roots Manuva, Diplo, Ty and Spank Rock.

About 10th Planet

10th Planet is the UK’s leading digital media agency providing production, post production, DVD Replication and CD Duplication services.

Press Release Source: http://PressExposure.com/PR/10th_Planet.html

Press Release Submitted On: September 23, 2009 at 10:55 am
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