Hull City, CT (PressExposure) July 17, 2014 -- Today 12BET, the global sports betting brand, confirmed their two-year sponsorship of Hull City Tigers. The sponsorship is the largest in the club's proud 110-year history and will run until the end of the 2015/2016 season.
The 12BET logo will feature on the front of the club's shirt as they compete in the Barclays Premier League, the most compelling, competitive and watched league in the world. The sponsorship also comes as the club embark on their first ever campaign in a European competition; 'The Tigers' qualified for this season's UEFA Europa League after their historic exploits in the FA Cup last season.
The global passion for Premier League teams delivers a significant return on investment. Sponsors have the ability to reach fans in over 200 territories through live footage shown by 80 international broadcasters, billions of pages of editorial and dominating social media debate. The association with such a prestigious and global competition will provide 12BET with the perfect opportunity to achieve their objectives faster and more cost effectively.
Having formerly been the principal sponsor of both Sevilla F.C. and Wigan Athletic F.C., the 12BET brand has a strong pedigree within European football. 12BET's customers watch football from all over the world and putting the brand at the heart of the action has increased the company's credibility, consideration and above all conversion rates.
The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the global sponsorship campaign. SportQuake are sports marketing experts who specialise in helping consumer brands and rights owners to deliver commercial and cultural value through sport. In 2014 SportQuake has already completed over 100 football partnership deals including major transactions with all 20 EPL clubs.
"'The Tigers' give us a great Premier League platform to engage our target audience around the world. Steve Bruce has done a brilliant job in creating a vibrant powerful team that, on their day, are capable of beating anyone in the league. We're looking forward to working with the club and the fans and can't wait for the start of the season away at QPR."
- CEO of 12BET Europe, Rory Anderson
"We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting. This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together."
- Hull City Commercial Manager, Simon King