Sherman Oaks, CA (PressExposure) April 08, 2009 -- Wise Window, Inc (www.wisewindow.com) announces that it has received the 2009 Edison Best New Product AwardTM (www.edisonawards.com/) for EssenceWiseTM in the technology innovation category. The award honors excellence in new product development, marketing, and innovation.
EssenceWiseTM (www.essencewise.com) is a suite of reverse analytics tools that processes qualitative data (opinions and sentiments) from the web and internal sources about brands, products, issues, industries, etc. EssenceWiseTM provides marketers, product designers and brand managers with the timely customer insights needed to stay innovative and agile.
âSharing the stage with innovators such as the President Obamaâs campaign team, as well as with innovative products such as Google Android, the Apple iPhone, the revolutionary Wii from Nintendo and other prestigious winners is truly inspiring to us. The other award winners have shown us in practice that wining is a process and not an event and that the challenge is to continue to innovate. So we will not rest on our laurels, and are already moving forward with innovative solutions such as WiseFlicksTM (www.wiseflicks.com) and FlickTrendsTM (www.flicktrends.com) to impact the filmed entertainment industry,â said Sid Mohasseb, CEO, Wise Window, Inc.
About The Edison Awards: The Edison Best New Products Awardâ¢ recognizes the persistence and excellence Thomas Edison personified, qualities which have allowed America to remain in the forefront of innovation, creativity, and ingenuity in the global economy. The Edison Achievement Awardâ¢ honors business leaders who have displayed the persistence, collaboration, and creativity necessary to promote successful innovation in their organizations. For more information about The Edison Awards, visit http://www.edisonawards.com.
About Wise Window, Inc.: WiseWindow quantifies passion and likability. WiseWindow is in the business of discovering, measuring and continuously reporting âwhat moves peopleâ - that which drives people to express themselves, to influence others, to choose a brand, a product or service over another.
Other Products: EssenceWiseâ¢ (www.essencewise.com) WiseFlicksâ¢ (www.wiseflicks.com)