, CA (PressExposure) July 21, 2011 -- The winners of the highly anticipated Tourism for Tomorrow Awards were announced recently at the 2011 World Travel and Tourism Council (WTTC) Global Tourism Summit hosted in Las Vegas. Recognised as one of the industry's most prestigious awards in sustainable tourism, the Tourism for Tomorrow Awards, now in their sixth year under WTTC's stewardship, seek to recognise excellence in sustainable tourism within the industry worldwide. In so doing, the awards emphasise the need to ensure meaningful, sustainable and truly equitable growth and development of travel and tourism for both travellers and destinations.
Given the growing concern about natural and cultural resources, the awards offer the WTTC the opportunity of promote and partner with industry leaders in responsible tourism. As stated by Brett Tollman, global CEO and President of The Travel Corporation whose Conservation Foundation, a not-for-profit organization which supports work that fosters sustainable tourism and protects culturally and ecologically sensitive areas around the world, is proud to be primary sponsor of the Tourism for Tomorrow Awards:
"Environmental protection and promotion, social upliftment, political cooperation - all of these are essential to shaping a healthy, sustainable and meaningful global tourism sector. At the heart of our efforts as a global industry remains the quest to bring people of the world together, through tourism, to build shared understanding, respect, appreciation and cooperation as people and as guardians of the cultures and natural environments around them."
The awards spotlight four key categories, each carefully selected to show how destinations can guide their tourism development according to sustainable tourism principles. Nominees must demonstrate how they are helping to protect rare and endangered species and safeguard nature, while making a positive contribution to poverty alleviation, local economic development, and cultural heritage preservation, all in tandem to providing an excellent overall guest experience.
Winners of the 2011 awards received industry-wide recognition and applause at the opening dinner of the 2011 WTTC Summit. The honours of the 2011 Tourism for Tomorrow' Awards went to:
Destination Stewardship Award - Alpine Pearls, Austria
Conservation Award - Singita Pamushana, Zimbabwe
Community Benefit Award - Guludo Beach Lodge, Mozambique
Global Tourism Business Award - Intrepid Travel
As emphasised by Brett Tollman:
" Our job in tourism is about today, and tomorrow. As our world changes, it is tourism that is making it possible for people across the globe to understand the new reality, their new reality. Our future is 'Tourism for Tomorrow'."