Crewe, United Kingdom (PressExposure) March 07, 2012 -- 20:20 Mobile, Europe's leading mobile device and accessories distributor, has provided Dixons Retail plc with an end-to-end mobile phone trade-in solution that encompasses a fully-branded website, customer fulfilment and call centre support as well as the onward disposal of mobile devices.
The contract win extends 20:20 Mobile's current offering within the Dixons Retail group, which includes accessories and device supply as well as contract airtime activations.
The new website, http://www.curryspcworldtradeins.co.uk, will offer customers the opportunity to trade in unwanted devices in return for a gift card that can be used in any of over 600 Currys, Dixons Travel and PC World stores nationwide.
Bob Gregitis, Project and Operations Manager at Dixons Retail commented: "The new website and trade-in service makes complete sense within our total customer offer. It allows our customers to recycle unwanted devices and trade them in for an electrical item that they want and perhaps have to budget for."
20:20 Mobile's recycling services programme encompasses all requirements from bulk corporate recycling deals to fully-managed solutions with retail or online collection mechanisms.
Jon Miller, Services Director at 20:20 Mobile, stated that this is just one of a number of key wins in the services area of the business: "We have some aggressive growth plans for this year and have already secured a number of contracts in our recycling and insurance areas.
"The launch of the Currys/PCWorld Trade-ins site underlines our ability to offer end-to-end solutions that are not only straightforward for our customers to implement, but that also offer great customer service, brand extension opportunities and added value."
20:20 Mobile has increased focus on its service proposition over the last 6 months, and recently launched a new business area that encompasses product and customer lifecycle solutions including insurance, recycling, repair, refurbishment, mobile device management and product activations.
20:20 Mobile Group is a leading distributor of mobile phone products and provider of business process outsourcing services to the telecoms industry. Headquartered in Crewe in North West England, we employ over 1,300 people at locations across Europe and in the Middle East. We have annual sales of over £1.2 billion ($1.8 billion) to more than 8,000 active customers including manufacturers, network operators, MVNOs, retailers and dealers.