London, United Kingdom (PressExposure) July 06, 2011 -- 2UP marketing manager Peter Flynn visited ToteDaddy's Kuala Lumpur service centre again last week in preparation for the launch of 2UP's gaming products on ToteDaddy's website.
The deal will see 2UP's range of popular gaming and wagering products made available to ToteDaddy's substantial global membership base providing 2UP with immediate high-traffic exposure to the Asian online gaming market.
The first game to be released from 2UP is its live streaming and animated versions of the classic coin-tossing game.
2UP managing director Peter Bentley says the meeting was the next step in finalising the partnership between the two companies and allowed 2UP executives to cement relationships with ToteDaddy.
"We are extremely excited about this venture as it will create a fantastic online gaming partnerships in the region," Mr Bentley says.
"With so many smaller companies vying for the same market, partnering with a well-known and established company such as ToteDaddy is a strategic move for both of us.
"Talks are progressing quickly, so much so that we will be returning to Malaysia mid-July to discuss other opportunities that will benefit both businesses and strengthen our relationship."
2UP recently listed on the Börse Berlin Stock Exchange in Germany with its share price currently trading at 0.26 Euro per share, up from its listing of 0.10 Euro per share, with a market capitalisation of approximately 72 million Euro (USD$103 million at current exchange rate).
2UP has an online gaming license granted until 2025 to capitalise on its market positioning.
The core focus of the company is the coin toss game, a game that is played in most countries around the world where players make a call on whether two coins being tossed in the air will fall as two tails or two heads. A correct call wins.
This will be underpinned by other unique and established gaming and wagering options to be released as part of its growth plans.