Newport Beach, CA (PressExposure) November 12, 2009 -- If you have been in a supermarket lately, you have seen dazed shoppers confused by the various array of nutrition shelf labeling programs at many grocery stores as well as manufacturer-related claims and seals. It is literally like a tower of Babel to consumers who trying to be health conscious.
To simplify supermarket shopping for time-pressed, health-conscious shoppers, we believe the time may be right for standardized labeling programs, colors, and manufacturer created seals. We believe that the goal is to encourage more grocery shoppers to choose health-promoting products uniquely suited for their health care needs, whether it is lower calorie, lower fat, lower sodium, or increasing their consumption of a particular nutrient, such as protein or calcium.
Back in the 1990's shelf labeling programs rapidly grew into popularity. Nutrition labeling programs and seals that were in addition to the FDA nutrition facts panel began to appear begining around 1995 wwith the American Heart Association food certification program. This nutrition program allowed a Heart Check Symbol to appear on foods low in saturated fat and cholesterol. Not to be outdone, ten years later in 2005 Kraft launched Sensible Solutions. It was not until 2006 when a supermarket joined the quest to help consumers shop for healthier products. Hannaford Brothers Supermarket Chain used its "Guiding Stars" Program to rank foods with 0 to 3 stars, with 3-stars being the highest rating. Similar programs are now being used at supermarkets, such as Giant Foods and Stop & Shop.
Today, the supermarket most manufacturers, such as Mars, Kellogg's, Sara Lee, General Mills, Con-Agra, Coca-Cola, PepsiCo, and Unilever, have programs or seals that are intended to help confused shoppers make healthier choices. Unfortunately the latest American Dietetic Association's Nutrition and You: Trends 2008 Survey showed that 35 percent of consumers say that food labels have credible information sources. In fact, according to study published in a scientific journal, shoppers are more likely to trust nutrition symbols approved by third parties such as health organizations, like the American Heart Association.
3 Simple Supermarket Tips for Healthy Shopping
We have three techniques for consumers to shop for healthier foods since one of the cornerstones of any healthy eating program to change what you buy and eat at home.
Shop around the perimeter of the grocery store and pick up fresh foods like fruits, vegetables, dairy, meat, and fish. When possible select organic produce.(The inside aisles are usually filled with more processed foods).
Limit packaged or processed foods that contain more than five ingredients, artificial ingredients, or are more "fun food" than nutrient-filled foods.
Choose "real" foods, such as 100% whole-grain breads, cereals, and pasta with little processing and as few additives as possible.
If you want to grow and expand your company's nutrition-related brands, improve your company's credibility, and strengthen its reputation, while also reducing exposure to the inadvertent release of inaccurate information, consider working with qualified nutrition communications experts.
Our research shows that consumers have little brand loyalty, rely on reputation and word-of-mouth, and authority figures, such as doctors, dietitians, and nurses. Today, more nutrition and health-related companies are relying on qualified nutrition experts to help manage their nutrition-related brand. Think of having known nutrition thought leaders as insurance against the potential that inaccurate information that may have negative effects on a consumer's health and subsequently, and equally disastrous, negative repercussion on your company and brand.
If you're ready to stimulate your nutrition-related business, don't wait for the economy to improve. Then it will be too late. Contact the nutrition communications experts today at (949) 269- 3082.
NutriTalkâ¢, Inc. believes that the marketplace has evolved to fit the ever-changing needs of consumers who are time-pressed, budget-conscious, youth-seeking and often heavier than they were last year. As a result, their nutritional choices have changed as a response to today's shifting landscape.
Whether your company is in the early stages of product development and market penetration or want to enhance the image of a trusted brand, NutriTalkâ¢, Inc. is uniquely qualified to provide support, credibility, and reliability. If you would like to increase your business' rate of growth in the coming years, we believe that we can help.