Lewiston, ID (PressExposure) April 28, 2009 -- Studies have shown that the headline is the single most important part of any of marketing, advertising and promotional materials. To increase their effectiveness and entice readers to read on, headlines include several vital elements to engage the reader. There are five keys to writing headlines that not only keep customers engaged, but in the end, intrigued enough to take action.
Lisa Manyon, owner of Write On ~ Creative Writing Services, LLC http://www.LisaManyon.com, shares the five key headline fundamentals to easily implement now for a noticeable increase in short-term sales.
1. Headlines must stand alone (make a statement of their own).
2. Headlines must illustrate an immediate result, solution or benefit.
3. Headlines must pique the interest of the specific target market.
4. Headlines must lead the reader into the content.
5. Headlines must leave the audience wanting more.
Manyon says, âDo you know what people read first -- practically EVERY TIME they read marketing copy? Itâs the headline. Business owners must not only create interest, they need to know their target market and what motivates them or their readers wonât take the next step. In the case of headlines, thatâs moving on to read your offer and ultimately purchasing your product or service.â
Tom Buford of http://www.ChargeWhatYouDeserve.com says, "I worked with Lisa Manyon on a video script I created for a product release. The opening line I wrote would have been a big blunder. Lisa recognized it immediately and put me back on the right path."
Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. and a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. Sheâs a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know and has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses. She's particularly passionate about press releases and showing you how to leverage your gifts to touch more people. She offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services http://www.lisamanyon.com