Chandigarh, Punjab India (PressExposure) February 03, 2012 -- India Kids Fashion Week (IKFW) was held recently in Mumbai. The mega Kids' fashion event's maiden show, took place from Jan 17-19, 2012 in the financial capital of India. It's proposed that the three day fashion extravaganza for kids will now be held twice a year on the pattern of the India Fashion week. Everyone watched in awe when cute kids walked down the ramp confidently, dressed immaculately in chic attires developed by '612 Ivy League', the only brand from Chandigarh, that showcased its SPRING/ SUMMER '12 collection at the grand show. 612 Ivy League is the only Indian brand and quite naturally the only one from the Northern region, that designs, manufactures and markets Internationally styled clothes for pre-teens also called "Tweens". "Tweens" include kids in the age group of 6-12 years.
'612 Ivy League' is being promoted by Indian Clothing League Pvt. Ltd's(ICLPL) dynamic Managing Director Manu Indrayan, who is from Punjab and his wife, Mohita Indrayan. Manu Indrayan, a graduate of the illustrious IIM, Bangalore says, "We were the only brand from Chandigarh and Punjab region that showcased collections at the recently concluded India Kids fashion week in Mumbai. This certainly has given us a feeling of achievement and motivated us to further enhance our offerings to the kids' segment we specialize in." Adds Indrayan, "The recognition we got at the event has also generated a lot of pride for the region." At Mumbai, 612 Ivy League rubbed shoulders with kids' lines of designer magnates like Rocky S, Nishka Lulla, Malini Ramani and many International brands like Hot Wheels, Monalisa, etc too. This has certainly brought Punjab into the limelight within the top Kids' fashion circles of the country.
Mrs. Mohita Indrayan, who is a pass out of Delhi's premier National Institute of Fashion Technology, NIFT, and is heralding the brand's design department, says "What was appreciated about our line by buyers and merchandisers from the fashion and modern retail industry was our stylish, comfortable and affordable range for pre teen kids." Adds Mohita, "Our fashion show was also well received due to the uniqueness of being the only design and trend oriented brand in the kids casualwear segment." It is pertinent to mention here that every season 612 Ivy League offers almost 300 styles of boys and girls garments in size 3-14 years. The clothes are retailed through more than 120 outlets across the country including Shoppers Stop and Reliance Trends, the premier large - format shopping stores in the country. The brand carries two ranges - icon collection and star collection - for the lifestyle and hyper segments respectively. Come February, 2012 and 612 Ivy League products can be bought online and that too at a discount of 10 per cent. E-Vouchers of the brand also will be available to online shoppers. The promoters plan to open more outlets in the country and are focusing hard on developing a very happening social websites' community for 612 Ivy League.
ABOUT 612 SPRING SUMMER 2012 COLLECCTION
612 Ivy League's S/S 12 collection is a riot of color ranging from pastel pinks, blues & yellows to flaming orange, green and reds. Fabrics are 100% cotton checks, stripes, prints, tussars, poplin denim and single jerseys. The boys range is a mix of Jamaicans, knee shorts, jeans, cargos, shirts, t-shirt, combination Ts and sandos. Fabrics are 100% cotton checks, stripes, tussars, poplin denim and single jerseys. Themes and stories followed in the boys range are Soccer Champs, Music is my Life, Dream Big and Classic Twist. The Girls range is a mix of summer dresses, smart tunics, trendy jumpsuits, slogan Tshirts, peasant tops, harem pants, colored twill capris and pants, skirts, shorts & jeans. Girls themes are Pretty in Polkas, Girls can change the World, Flower Power & Daddy's Princess