Hawthorne, NY (PressExposure) October 30, 2009 -- The success of any business sector in maintaining market share lies in marketing strategies and online advertising. Large businesses use expensive computer technologies to compete for the customers so aggressively that in order to compete you must go way beyond the norm and expand to the overseas market or just overspend on advertising. This has become more and more the case for small to mid-sized businesses as well but do you have to go that far to boost your business. I have noticed that you really don't have to go that far if you use Online Classifieds.
The reach and relationship between customers and the small to mid-sized businesses grows exponentially through classified sites such as Craigslist, Pennyfieds and Kijiji. Moreover, these businesses realized that using online classifieds can be another way to strengthen their relationship with their regular customers. It seizes the opportunity of lowering the cost of marketing into the local communities and that is essential for these businesses to survive.
John Richards, who owns a 3 bedroom vacation property in Vermont, spent tons of money trying to become relevant in his area through sending postcards, paying for ad campaigns and signing up with sites that were used directly for renting his vacation home and found much of this to have been a waste. "I used to think that if I built a site for my vacation home that people would come but they didn't, so I decided to spend on sending out postcards but didn't really know what market to send them to and then added my rental to a few vacation home sites and things only trickled in. Using a few of the classified sites were very cheap and really got things rolling."
The top 7 ways to boost your business through online classifieds are: â¢ Managing the customer portfolio through some sort of database â¢ Mass listing individual of products â¢ Targeting more customers while also reducing relative advertising costs â¢ Cost effective penetration of targeted markets by category â¢ Replicable implementation of advertising campaign â¢ Affordable Internet marketing strategies â¢ Improving sales performance through quantifiable returns Building the customer relationship, having fast feedback and easy customization of product sales strategy and marketing is important and become more important in business environment presently.
Businesses have recognized that the future of the small and midsized business sector lies in online advertising and marketing strategies as well so why not take a proven route and pursue online classifieds.