Dubai, United Arab Emirates (PressExposure) May 31, 2010 -- The beauty and cosmetics industry is expected to increase globally by 8.5% in 2014 according to recent research from Euro Monitor International, representing one of the few markets that continues to grow despite the general slow down in the worldwide economy.

Beautyworld Middle East, the largest international trade fair for cos-metics, beauty products and perfumery in the region opens for busi-ness tomorrow (Tuesday, 1st June). The exhibition is being held under the patronage of H.H. Sheikha Dr Hind bint AbdulAziz Al Qassimi, Chairman of Emirates Business Women’s Council who will attend the opening ceremony with senior officials from show organiser Epoc Messe Frankfurt GmbH.

H.H. Sheikha Hind commented: “The beauty and cosmetics business in the UAE has been very strong particularly in recent years. We all like to look and feel good and so this industry continues to grow. I love to see the latest products and services available on the market and am delighted to support this exhibition which helps to bring the latest international products to the region through key distributors. I wish the very best of luck to show organisers and expect they will have a very successful event.”

Dubai Municipality will be participating in the exhibition and are using this opportunity to communicate to the participants, visitors and the general public about cosmetic and personal care products through a dedicated seminar. The seminar will take place at 11.30am on June 1st.

“Our aim is to emphasize on the control as well as procedural issues as well as awareness aspects in relation to personal care and cos-metic products which are part of the consumer products Dubai Muni-cipality is looking after,” said Engineer Redha Salman, Director Public Health and Safety Department, Dubai Municipality.

“It is also an opportunity for us to meet different parties and update ourselves with the new developments, research findings, or even lat-est control issues and implementation around the world,” he added.

Market forecasts indicate that the beauty and cosmetics industry worldwide is on a high-growth path, with the market for premium cosmetics expected to be worth around AED 314.21 billion (US$ 85.542 billion) by 2014 as compared to AED 289.52 billion (US$ 78.82 billion) in 2009.

Taking place at the Dubai International Convention and Exhibition Centre between June 1st and 3rd, Beautyworld Middle East has at-tracted over 700 international exhibitors displaying the latest trends in the cosmetics and beauty industry. This year’s edition has registered a 15% increase from UAE companies as well as an incredible 50% increase in companies exhibiting from the US.

“The priority people place on taking care of their appearance cannot be over-emphasized in this region. We have seen growth this year in the number of exhibitors and are delighted to note that there has been a significant increase from both local and US exhibitors. This clearly shows the surging demand for beauty products and services and that the industry continues to grow in this region,” said Mr Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt GmbH.

“Exhibitor interest in Beautyworld Middle East and in the Gulf region is mainly because of the wealth of opportunity this part of the world represents where there is a large disposable income and a youthful population,” said Mr. Pauwels.

One of the major attractions at this year’s event will be the Walk of Beauty. Brought to you by MADI International, the leading hair and beauty salon suppliers, in association with The Hair Group and its subsidiary companies Salon Educators and myhairdressers.com, the Walk of Beauty will feature interactive demonstrations in hair cutting and colouring as well as other beauty areas.

Nail It! By OPI is a series of seminars and workshops over the three day exhibition which will culminate in a nail competition. International experts from the fields of beauty and cosmetics will deliver presenta-tions on the latest innovations from all realms of the beauty industry. One of the key speakers during Nail It! By OPI is Mr Redha Salman, Director Public Health and Safety Department, Dubai Municipality

The exhibition is the leading trade show for cosmetics, beauty prod-ucts, fragrances and the wellness and spas industry in the Middle East region. With a strong international profile, it has played a major role in the growth and development of the beauty and wellness industry in this region over the last fourteen years.

ENDS

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