Boston, Massachusetts (PressExposure) November 9, 2008 -- Ed Hennessy, PMG Principal and Founder announced that the Market Warfare book that he
authored was ranked #1 on Amazon.com recently, within its subject category and class of work.
Hennessy’s book outpointed many books from recognized authors that focus on applying
warfare techniques to various business challenges.
He commented that “This Market Warfare book is different in that it shows how the breakthrough
approaches/techniques outlined are applied to critical areas of the business. Unlike other works
that concentrate on positioning, as it relates to advertising and PR, Market Warfare tackles
Product Launch Campaigns, Competitive Attack Programs, Industry & Vertical Market
Development, Distribution Channel & Alliance Marketing Effectiveness, Target Account &
Opportunity Development, and much more. All wrapped in an easy-to-master guidebook that
provides the reader the Combat Training to dominate your market at the competitors’ expense.”
The Publisher, American Book Business Press is promoting the book, as a significant work that
will change the Marketing landscape.
Included among the key Industry luminaries that endorse and support the Market Warfare book
are Jay Conrad Levinson – the Father of Guerilla Marketing and Gary K. Wolf – the creative genius
that authored the book that fueled the blockbuster Disney movie “Who Framed Roger Rabbit.”
Mr. Wolf’s commentary drives home the value of Mr. Hennessy’s expertise and the impact of the
Market Warfare book.
He indicates, “In the rough and tumble Marketing Wars – Ed Hennessy is my Yoda.”
The book can be obtained through the Publisher Direct Book Store at the following link:
http://www.pdbookstore.com/comfiles/pages/EdmondHennessy.shtml
The book is also promoted on Amazon, Target, Borders, All BookStores.com, Baker & Taylor,
Ingram Books, Bookfinder.com, and other popular worldwide on-line outlets.
Hennessy said, “It is a strong statement to be ranked #1 on Amazon. The Market Warfare book is
gaining momentum and has far exceeded our expectations, in terms of, early-stage readership
response.
We are working an active Book Launch and Promotional program, with the publisher. The Market
Warfare book is beginning to show-up everywhere.”
Copyright 2008
Performance Marketing Group
About Performance Marketing Group
PMG is a private Market Consulting firm located in New Hampshire that specializes in powerful
Market Programs that generate tangible results for Client Companies.
PMG has been responsible for generating $500-750 million revenue (cumulatively) for various
Clients, by the application of its innovative programs/campaigns.
Edmond Hawkeye Hennessy
http://www.pmgresults.com/
ehennessy@pmgresults.com
(603) 521-8607
Press Release Source: http://PressExposure.com/PR/Performance_Marketing_Group.html
