ABC's Hit Show "Wife Swap" to Showcase a Cheer family

Austin, Texas (PressExposure) April 10, 2009 -- Proformance Sports Marketing and Entertainment (PSME), together with the Cheer Channel network and ABC TV, announce a special casting for the hit show "Wife Swap". Producers of the program are seeking a "spirited" family to swap with a non-spirited, non-athletic family. The program will highlight strengths around cheerleading, including goal setting, time management, proper nutrition and exercise.

Candidates for consideration may include any of the following: spirited owners of a cheer gym, a cheer mom, cheer coach with spouse or a Super Fan of cheerleading. Applicants should have that extra spark and enthusiasm for cheerleading. Casting will consist of a video interview, in-person meeting, another video and a house visit. The casting process, which could take anywhere from six weeks to four months, is dependent upon how long it takes to find the right family, prepare the script and set the program for production. Once the family has been selected, there will be approximately 10 days of filming with approximately six days of wife swap with the other family.

To be considered the chosen mom must be a U.S. citizen and have at least one child aged 7-17, and the family should all be supportive of cheerleading. To obtain further information, contact the Cheer Channel via email at or ABC TV via email at For more information on this production, please contact Proformance Sports at 512-391-9800.

About Proformance Sports Marketing & Entertainment

About Proformance Sports Marketing and Entertainment:
Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in business development, marketing and promotion. PSME's clientele include sports figures, elite, intellectual and emerging properties, as well as brands in diverse sports. PSME is currently spearheading the development of the World Cheerleading Hall of Fame, which is in the final stages of site selection.

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Press Release Submitted On: April 09, 2009 at 10:44 am
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