Mumbai, Maharashtra India (PressExposure) December 14, 2011 -- Windchimes Communications has been awarded the social media mandate for Insurance brand AEGON Religare.
AEGON, an international life insurance, pension and investment company, Religare, a global financial services group and Bennett, Coleman & company, India's largest media house, have launched AEGON Religare Life Insurance Company Limited (ARLI). Windchimes will leverage AEGON Religare's presence in the social media space along with managing the brand's online reputation. AEGON Religare with its wide array of offerings in the Insurance sector includes retirement plan, child plan, term plans, savings & investment plans and health plan. ARLI products such as AEGON Religare iTerm Plan and AEGON Religare Future Protect Plan have been ranked among the best in terms of value and have attracted many external accolades.
Insurance plans like the iTerm Plan which are exclusively offered online as well as offline offerings will be promoted using social media platforms. Fans and subscribers on social networks will be privy to a host of exciting contests and engaging services through innovative campaigns by AEGON Religare. The Mumbai-headquartered agency, Windchimes, will build and execute social media strategies that will help the brand reach out to its audience active on social media platforms. The agency will play a key role in creating buzz about the brand offerings.
Commenting on the development, Yateesh Srivastava, Chief Marketing Officer, AEGON Religare said, "Social Media has become a very important tool for disseminating information. It is extremely essential for us to be accessible to our customers on the web, connect better with them and help solve their insurance related needs. Windchimes comes with the requisite social media experience and therefore was our preferred partner to drive our brand imagery online".
Nimesh Shah, Head Maven - Windchimes Communications said, "Social media provides seamless opportunities to build interest groups for an Insurance brand like AEGON Religare. Building this brand online on social networks is a great opportunity and we look forward to it. We would like to use social media to establish connect with people and generate brand recall while we get fans interact and educate themselves about the brand and its offerings."
About AEGON Religare
AEGON, one of the world's largest life insurance and pension groups, Religare, one of India's leading integrated financial services groups and Bennett, Coleman & company, India's largest media house, have come together to launch AEGON Religare Life Insurance Company Limited. This venture is dedicated to build a firm future, both for customers and employees and will continue to balance a local approach with the power of an expanding global operation.