AOC Expands Distribution in Pakistan

Karachi, Sindh Pakistan (PressExposure) June 17, 2011 -- AOC Expands Distribution in South Africa, Sudan and Pakistan

AOC is a leading global manufacturer of computer displays and televisions. The scale of the AOC operation is vast, with operations in over 100 countries throughout the world. Last year, despite the recession, it shipped 16 million monitor units worldwide and is committed to expanding its global footprint with a new focus on Africa, the Middle East and central Asia.

AOC recently announced additional authorised distribution partners to further increase sales growth in South Africa, Sudan and Pakistan.

About Online Distribution (Pakistan)

Online Distribution is a dominant player in the IT distribution business in Pakistan with many prominent brands in their portfolio. The footprint of Online Distribution is spread across the nation with 7 branches offering the widest reach in the country.

AOC adds Platinum Micro in South Africa

AOC has appointed leading IT distributor Platinum Micro as a distributor for the South African market.

The new distributorship was formally launched on 1 June at the premier of the X-Men: First Class motion picture at the Nu Metro cinema complex in Monte Casino at Fourways, Johannesburg.

Platinum Micro product manager Martin Kruger said the company will distribute a range of AOC monitors including the AOC Razor range of monitors which offer ultra-slim cabinets of just 0.92cm and 1.2cm thickness with screen sizes ranging from 18.5" to 23".

"We will have stock within a month and will distribute the monitors nationally through direct channels, which are soon to be finalised.

"This is a huge brand coup for Platinum Micro and a great opportunity. It will lead to a permanent presence in South Africa for AOC and we already have a distribution channel reward and incentive scheme in place to attract top resellers. The marketing support from AOC is first-class.

"Locally the intention is to build up the AOC name in South Africa and turn it into a prominent household brand."

AOC's VP-Sales MEA & CIS Central Asia, Brian Liu, has stressed AOC's commitment to introducing practical solutions that cater for the diverse needs of today's world whether it be entertainment, gaming, presentations, displays or graphic applications. He also commented that worldwide, "the consumer market is demanding products that offer design functionality, wider applications, green credentials and competitive pricing".

Liu added that the LCD market in the MEA & CIS Central Asia region is evolving at a faster rate and AOC is looking to its business partners to drive sales in these markets, including South Africa. Years of in-depth market experience, strong product knowledge, keen customer insights, a powerful manufacturing background, sound cost structure and solid financial standing are the foundation for AOC's growth in the region.

The AOC debut in South Africa is from a platform that includes a superior product range containing some of the world's slimmest monitors, including the Razor series of LED displays.

Kruger added that the AOC Razor products offer the highest quality at competitive pricing. "The slim design does not compromise any features and the Razor has ultra-high dynamic contrast ratio (DCR) of 50 million to one, technology that reveals darker image areas in greater depth than ever achieved before."

The unique "smart base" of the Razor monitor doubles as a VESA-standard wall mount. Other features include illuminated soft-touch controls and a graphic on-screen menu that provides user-friendly monitor adjustment.

On the environmental front, the LED backlight is mercury-free and consumes up to 50% less energy than traditional LCD screens. An "e-saver" technology enables users to set the monitor to a lower power configuration when the PC is in screen saver mode or powered off.

AOC appoints Arabian Computer Centre in Sudan

AOC has further expanded its footprint on the African continent with the appointment of ACC (Arabian Computer Centre) as its Authorised Distributor for Sudan. The move is part of its growth strategy in Africa and comes after AOC successfully launched in Egypt and South Africa.

Omer Abulgassim, Managing Director of ACC said, "AOC is one of the leading monitor brands in the world, offering a wide range of value for money LCD and LED monitors. With our market reach and excellent product portfolio, we expect AOC to become the number one monitor brand in Sudan very soon."

Speaking on the occasion, Ahmed Mossa, AOC Country Manager - Egypt & Sudan said, "AOC has been witnessing high business traction in the continent and we are glad to partner with ACC, which is one of the most influential players in the IT distribution space in Sudan. We are sure that with support from ACC, AOC will become the top monitor brand in the country."

AOC signs Online Distribution in Pakistan

According to Business Monitor International, Pakistan's computer hardware market is expected to grow at 8% CAGR for the period 2011-2015, with computer hardware sales of US$312m this year.

AOC continues its expansion in the region with the appointment of Online Distribution as an Authorised Distributor to sell its wide range of ultra-thin LCD and LED monitors across Pakistan.

"We are happy to be associated with AOC, a global brand that not only brings in international quality products but also offers real value for money. With our team of experienced professionals, in-depth knowledge of IT distribution trade and country-wide reach, we are sure AOC will soon become a leading brand in Pakistan," said M. Ibrahim Ojha, CEO of Online Distribution.

Suchit Kumar, AOC DGM Sales - MEA & CIS Central Asia said, "This is significant step forward for AOC as Pakistan is key to our overall growth in Asia and we see this as a great opportunity to enhance our offerings of high value display products in this region. We shall dedicate substantial marketing and sales resources to the development of the brand. We are very happy to be associated with Online Distribution and see them as the right partner in expanding our footprint in this growing market."

About Platinum Micro (South Africa)

Platinum Micro is a member of the MB Technologies Group, established to market and distribute components and other technology products to VARs, system builders, integrators and manufacturers throughout sub-Saharan Africa. The brand portfolio is made up of AirLive, Asus, Billion, Kingston, Microsoft, Samsung, Seagate, Targus and Yealink - and now AOC.

For more information on Platinum Micro visit []

About Arabian Computer Centre (Sudan)

ACC is one of the most respected IT distributors in Sudan and has grown from strength to strength since it launched operations in 1996. ACC is the distributor for some of the leading brands in IT - now including AOC - and today boasts countrywide reach with four offices in Sudan. ACC works closely with over 200 resellers across the country.

For more information about AOC and its products, please visit

About Online Distribution

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Press Release Submitted On: June 17, 2011 at 2:33 am
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