Los Angeles, California (PressExposure) November 25, 2009 -- Los Angeles web design firm ATAK Interactive (www.ATAKInteractive.com) is kicking off this holiday online shopping season using Search Engine Optimization in ecommerce web design.
Immediately after Thanksgiving festivities are cleaned up comes one of the most competitive events throughout the retail season- Black Friday. While some decide to wake up at dawn in order to camp outside of their favorite retail outlet, there are even more choosing to avoid the crowds and shop online instead from the comfort of their own homes.
"Websites in todayâs competitive online marketplace will not survive without Search Engine Optimization (SEO),â says Josh Goodman, founder and CEO of ATAK Interactive (ATAK). âOnline customers arenât going to scroll through pages of search results to find their gifts; they will go for those at the top of the list."
SEO works by taking key words and phrases that users most commonly enter into search engines like Google or Yahoo, and incorporating them into the website design itself. The more times the SEO words and phrases match what the user is searching for, the higher up on the results list a particular website becomes.
"Customers need to find what they want quickly and efficiently,â says David Ephraim, ATAK CFO and Executive Vice President. And once the web site is found, the ecommerce website design has to help create a fun, easy to use, and memorable shopping experience."
A strong online presence is essential to remain competitive in the marketplace, and Los Angeles SEO [http://www.atakinteractive.com/seo.htm] is just another way that ATAK is using their expertise to help smaller e-commerce websites compete with the online retail giants this Black Friday.
For more information on ATAK Interactive, visit http://www.ATAKInteractive.com