Houston, Texas (PressExposure) April 25, 2012 -- ATX Global - A Texas-based marketing consultancy firm announced today that four common words may be costing home improvement owners their business: "I already know that."
Roofing contractor marketing can be inexpensive and effective, but few people realize it because they have been programmed to think that it should be pricey, explained ATX Global.
The company pointed out that construction companies which are able to generate a long waitlist of clients may not really be the best in their field but rather use the correct marketing strategy so that the prospective customer thinks they are the best.
The revelation is one of the two new videos which ATX Global launched this week due to insistent public demand, the firm disclosed.
The pair updates the series "Misconceptions to Avoid: Insider Secrets Critical in Making Your Business Extremely Profitable" which originally contained only five parts.
Pricey Online Misconceptions
Among the most talked about topics in Jenkins' free education series was the use of the Internet to leverage roofing contractor marketing plans.
To the renegade millionaire, the World Wide Web can both be a boon and a bane to roofing contractors. Most businesses however may think they are benefitting from pricey services when in fact they are being milked dry by SEO companies, he said.
According to ATX Global, the following myths continue to prevent roofing construction companies from crossing over to more lucrative shores:
SEO Bells and Whistles. Although search engine optimization can help, it is not the only way to make new clients. Bells and whistles from programmers are in fact costly and overdoing these can distract site visitors instead of promote the business.
Paid Google, Bing, and Yahoo Ads. Since the advertising agency caters to competing companies, it brings in business for itself but does little to differentiate one contractor's establishment from the competitor's.
Repetitive and Long-Running Ads. Over time, online users learn to ignore ads methodically when they scan through a web page. When an ad doesn't attract prospects the first time, then there's little chance it will the second or third time.
Internet Superstar Guarantees. Some SEO experts make a lot of money tricking hapless business owners into believing that it is possible for the company's website to dominate page 1 search results immediately with the "right SEO techniques." In reality, it is impossible to game the system, because Google constantly keeps updating its rules.
Interested roofing contractors can view the YouTube video series online for free by visiting the Home Improvement Marketer's channel.
The information-rich videos are just teasers though, said ATX Global.
For access to complete details, interested home improvement business owners can grab a book called "Guide to Marketing Your Business Online" which sells for less than $14.95.
To date, the Home Improvement Marketer's channel - managed by ATX Global founder Travis Lane Jenkins himself - is just 500 heads shy of hitting the 5,000 subscription mark.
The channel is barely a month old, but it has already raked in more than 24,000 views.