Pasay City, Philippines (PressExposure) June 26, 2009 -- Jollibee is considered as the leading fast-food restaurant in the Philippines. It has grown from a simple ice cream parlor down in Cubao into one of the worlds largest fast-food restaurant in the world, competing with other big names of the food service industry such as Wendy's, Burger King, and McDonalds. Well, any Filipino would know about how popular Jollibee Philippine [http://www.expressregalo.com/category.aspx?scid=72&cid=14] is. Though Jollibee and McDonalds are fairly similar in what they serve, mainly burgers and fries. Jollibee has been known to provide popular Filipino cuisine such as its breakfast meals including the ever so popular Tapsilog. This is what made Jollibee Philippine [http://www.expressregalo.com/category.aspx?scid=72&cid=14] so popular for Filipinos, they can provide both popular culture, the American-style cuisine and Filipino dishes. In fact, even though McDonalds is the world's top fast-food restaurant in almost all countries around the world, the only country that McDonalds haven't yet dominated is the Philippines.
Success of Jollibee
Now many may not know this, but Jollibee isn't as it is today than it was in the past. As I've said earlier, Jollibee Philippine [http://www.expressregalo.com/category.aspx?scid=72&cid=14] started as an ice cream parlor in Cubao. Now how did an ice cream parlor became the fast-food restaurant that it is today? Well that is with the help of a man named Manuel Lamba.
That ice cream parlor was first named as Jolibe which is founded by Tony Tan Caktiong and his family. Eager to expand their business, Tony took up the help of a business consultant name Manuel Lamba. Manuel Lamba became Tony Tan's first business and management mentor. As his first assignment, he shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be tapped. He had the name changed from Jolibe to Jolly Bee, then to the one-word name Jollibee. From this point, Lumba thought on how to make the restaurant's focus intended mainly on the children. From here, Lumba next conceptualized the Jollibee mascot, inspired by local and foreign children's books. To make it more child oriented, they decided to name their burgers as "Yumburger" as well as "ChickEnjoy" for their deep fried chickens.
Lumba also formulated the company's long-term marketing strategy, listing a number of consumer promotions and traffic-building schemes. Tony Tan stressed that developing internal strengths was primary. The stores were re-designed, the restaurant transformed into a full self-service, fast food operation with drive thrus. Then its success after success from this point up to now. Jollibee's great strength didn't only come from their delectable selections of menus, but because of their dedication to provide a service that every Filipino around the world deserves.