New Delhi, India (PressExposure) April 27, 2009 -- Deepak Bansal, Chief Operating Executive of Clearpath Technology recently released his book, "A Complete Guide to Search Engine Optimization". The Book discusses the ABCs of optimizing search engines to boost the website owner's traffic, ranking and eventually promoting a better sales performance.
The Book will introduce the readers to the world of Search Engine Optimization (SEO), its advantages and the benefits the web page owners will gain from SEO. It will give insights on how Search Engine Optimization, which is considered as one of the most cost-effective internet marketing strategy, played an important role in internet marketing build up.
The Book contains detailed discussion of topics relevant to Search Engine Optimization, including but not limited to the definition of SEO, those who utilizes SEO in connection with their web business, the pertinent web technology in correlation to SEO, some pieces of advice on how to utilize SEO to web site owner's favor and a lot more SEO eye openers.
Also included in the Book are some issues affecting/affiliated with SEO and the concepts in connection with SEO practice.
Among the salient features of the book are:
Step-by-step explanation on how to engage in a website promotion and be ranked among the top.
Finding the best and appropriate keywords which is a vital step in web page optimization, the SEO success depends largely on a well chosen keywords
The basics of link building which is one of the most important factors for gaining a considerable search engine ratings
Application different strategies to increase traffic, leads and sales
Tailor fitting the web designs and web contents in accordance with what the target audience requires and delivering it in an attractive package that is readable and easy to explore
Application of various internet marketing strategies which help in capturing the attention of prospective customers and search engines, thus making the web pages more competitive
Developing an effective marketing messages/concepts which will make the web page stand out in a congested marketplace
Developing and maintaining a lasting business relationship with potential clients
To enable the readers to fully understand the terminologies used, a glossary of terms is provided at the end of the book. Likewise, to assess the level of understanding of the readers regarding the subject matters discussed in the Book as well as in keeping track of their progress, quiz questions are also included.
The author, Deepak Bansal, is the first Indian author to write a book on detailed marketing and search engine optimization. He is one of the most sought after Internet Marketing Consultants with eight years experience in search engine optimization. In his Book, he shares his knowledge and expertise because he knows how hard it is to establish and promote an internet marketing website and have it ranked among the top in the search engines.