North Palm Beach, FL (PressExposure) December 22, 2011 -- Trying to buy or sell something specific -- or small -- through an online classifieds site can be daunting. It's like trying not to get lost in a vast flea market that spans the globe. The giant online marketplaces tend to have numerous broad categories, sometimes hundreds, which need to be sifted through to find the right seller or buyer.
For all their power and reach, what these giants fail to deliver is a very specific audience. For example, a clothing designer that creates boating and fishing apparel for women could advertise her wares on eBay or Craigslist, but in what category and for what search terms? Placing ads under "women" and "clothing" could bury her under thousands of other items, a virtual drop in the ocean.
It's no wonder that niche sites like BuyMarine.com, that cater to a specific fishing and boating audience, can provide a service that these broad-scope sites can't. It targets qualified buyers and sellers to create a specialized marketplace. The site attracts dealers and mechanics, but the main draw is for recreational boaters and fishing enthusiasts. For someone like the above-mentioned designer, advertising her boating and fishing apparel on BuyMarine.com makes her the biggest fish in the pond. She is able to find women who are at the site because they love fishing, who didn't even know there was clothing designed specifically for them. For both seller and buyer, it's a match made in heaven.
BuyMarine.com is run by the third generation of marine-industry business owners. Two of those generations, they say proudly, were "live-aboard, blue-water sailors." On the backend, it is this love of the sea, and experience with the marine-related niche, that drives the site. On the front end, BuyMarine.com relies heavily on the type of user-propelled content and clean interface that make classifieds site like Craigslist so powerful.
Glenn Cameron, administrator of one of the most popular "Fishing" pages on Facebook, is a long-time boater and fisherman and a peruser of BuyMarine.com. He points out that the site is centered on all things marine-related; it is versatile enough for sales and trades big and small - from yachts to fishing tackle. "Finally, I have a place where I can get rid of my old rods and reels when I update my fishing gear." Similarly, David Forehand, another power user of the BuyMarine.com, recognizes that up to 2000 daily searches for used boats on the site also fuels sales for ancillary products, like boat motors, boat insurance, and even on-board barbecue grills. "BuyMarine gave me a cost-effective and financially sound alternative to having a garage sale, where I would have ended up practically giving my old fishing gear away."
For more information, please go to BuyMarine.com.