Pasay City, Philippines (PressExposure) September 01, 2009 -- There are many kinds of fast-food chains in the Philippines, from local brands such as Chowking and Greenwich Pizza to foreign fast-food chains incluing Pizzahut and McDonalds. Other than these fast-food restaurants, there is one fast-food chain in the market that further increased the food service industry because of its dedication in providing state-of-the-art service and world-class fast-food menus that is able to compete with those found with international fast-food restaurants. This is Jollibee philippine [http://www.expressregalo.com/category.aspx?scid=67&cid=14].
Fun and Laughter from the start Jollibee became popular not only because of its wonderful collection of fast-food menus, but also because of its dedication to inspire fun and laughter for Filipino children. Majority of Jollibee's commercial and advertisements are directed to the smiles and joys of Filipino children. Although this particular strategy was what made Jollibee philippine [http://www.expressregalo.com/category.aspx?scid=67&cid=14] as one of the biggest fast-food chain across the country, its founder have always been fond of making every children smile with what they serve.
Before Jollibee was even the restaurant we all know, Jollibee was known first as a Magnolia Ice Cream parlor from Bankerohan, Davao City to Cubao in 1975 with Jolibee as the original name. It was founded by Tony Tan Caktiong and his family. As it served great collections of ice creams, as well as other food stuff, the kids have already been one of their best customers. Their business was later on expanded by a business consultant bySometime in 1978, Caktiong and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited. Lumba became Caktiong's first business and management mentor.
After shifting their business from an ice cream to hamburgers, Lumba next re-formed the name of the restaurant. Because of their main customer, Lumba directed the name that could be accommodating and friendly to a child's ear. From Jolibe, it was renamed as Jolly Bee and made the two words form a single name, Jollibee philippine [http://www.expressregalo.com/category.aspx?scid=67&cid=14], changing the "y" to an "i".
The Jollibee mascot was inspired by local and foreign children's books. Lumba next created the product names "Yumburger" and "Chickenjoy". He had the company incorporated and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba formulated a long-term marketing strategy: listing up a number of consumer promotions and traffic building schemes.