Bristol, South Gloucestershire United Kingdom (PressExposure) June 01, 2011 -- Marketing experts, entrepreneurs and teachers Simon Hodgkinson and Jeremy Gislason wanted their Faster, Smarter, Better instructional resources to show online small business operators a streamlined system to profit on the Internet. Now, it's becoming clear that "Faster, Smarter, Better" is also a disaster-preparedness kit for those staring at a threatening, uncertain economic future.
The dollar and the euro are both free-falling. Gas prices are steadily increasing. The housing market remains resistant to improvement and unemployment numbers refuse to shrink. As Hodgkinson puts it, "It's a mess. A dangerous mess. The traditional economy isn't strong and it isn't going to turn around tomorrow. That puts a lot of pressure on people to protect themselves and to improve their finances in ways that aren't necessarily part of the old approach." Gislason concurs, "There are very real economic risks in the world. These are things that are slapping real, every day people in the face. They need a way to protect themselves from those threats."
"Faster Smarter, Better", the duo maintains, is one way to beat back economic disaster. "We originally assembled this to be a quality marketing resource--something people who don't have a great deal of experience, success or pre-existing 'infrastructure' could use to start making money online," Hodgkinson explains.
"We did that. 'Smarter, Faster, Better is a great step-by-step system. It's universally accessible and it isn't based on silly gimmicks or anything like that. We stripped an online moneymaking process down to the key components and put the whole thing in a format people can really understand--and more importantly--use."
Gislason says, that the pair knew "Faster, Smarter, Better" would work for people, but that they've been "really impressed with the product's actual value." "We were thinking in terms of providing an online moneymaking strategy that people could really use. We weren't really thinking quite as much about how that strategy would be so incredibly important in today's climate. That's the exciting thing about 'Faster, Smarter, Better'. It's making a difference for people", Gislason notes.
"We're proud of 'Faster, Smarter, Better' as a product. We're even more proud of what the people who've been using its methodology accomplish", Hodgkinson states. "Times really are tough. People really are struggling. 'Faster, Smarter, Better is giving them an opening--an opportunity--to take advantage of new ways to improve their circumstances."
Gislason sums up their perspective on the product by stating, "We set out to create an outline for making online business work. We ended up creating a way for folks to prosper in what can otherwise be a very difficult economic climate."