Noida, India (PressExposure) December 01, 2009 -- The direct-to-home (DTH) TV sector in India continues to expand rapidly, attracting large investments from new and existing players over the past few months and is showing no signs of slowing down. Given the superior quality of DTH services in terms of viewing and interactivity, the number of DTH subscribers has been soaring. As per our new research report âIndian DTH Market Forecast to 2012â, the number of DTH subscribers is expected to grow at a CAGR of around 28% during 2010-2012.
Our research anticipates that the Indian DTH market still offers immense potential for the future growth in the country as the penetration hovers at around 14-15% among total television homes in India. We have analyzed the market potential and have come up with certain marketing strategies and advice, which will serve as a benchmark for the anticipated growth of the Indian DTH market in coming few years.
In our research, we have undertaken a detailed price-sensitivity analysis of the Indian consumers with respect to the DTH industry and found that cost remains the most critical factor for the success of DTH market in India as Indian consumer are widely known for their price-sensitive nature that is always looking for âvalue for moneyâ transactions. The report also studies the importance of foreign investments in the development of the industry and provides some useful information that can be beneficial for those who are looking to invest in the market or seeking investments for expansion.
âIndian DTH Market Forecast to 2012â provides an in-depth analysis of the DTH market in India. It gives an insight into the current market trends dominating the Indian DTH market. Besides this, the factors fuelling the growth of the Indian DTH market have been discussed in detail. The report also includes business profile of key DTH players in the country, including their strengths and weaknesses.
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