Kansas City, Missouri (PressExposure) June 26, 2008 -- Telephone directory companies profit billions of dollars every year through the delivery of unsolicited phone books. These paper monsters are big, bulky, heavy and undesired by the majority who receive them - and everybody receives them. In fact, there are over 520 million delivered to every city, large and small, across America every year. That's just about 2 for every man, woman, adolescent, child and baby!
Philip Cantwell is an Oxford-educated, Academic All American Basketball player and he has plans to deliver something quite different: a paperless future - at least as far as telephone directories are concerned. "The fact is that these bulky books most often end up in our trash cans and then in landfills which are already far overfilled. The American population is taking a solid stand for the incorporation of green living standards and we are here to help them.", Cantwell says.
Cantwell developed the idea to begin his organization, http://www.YellowPagesGoesGreen.org after he witnessed his coaching staff looking for a phonebook to order pizzas on a return trip from a game. He demonstrated how simplistic it is to enter a search on your iPhone and had the results within seconds. He thought about the new technologies available and wondered why hundreds of millions of non-versatile, 7-pound number catalogs are still being forced on every living human in the country - whether they want them or not.
"People who have no interest in these telephone directories still receive them regularly.", Cantwell explains. "Then, if they don't want to contribute to the landfill problems, it is up to them to take them to be recycled. This in turn causes unnecessary usage of fossil fuels to deliver these unsolicited wastes of natural resources to the recycling station - not to mention the energy used to recycle them. [http://www.YellowPagesGoesGreen] offers them a very simple solution."
When you visit the website, you are presented with fun-to-read environmental trivia and other interesting news. To notify the publishers to opt out from the telephone directory mailing lists, you simply fill in a very basic form and hit submit. The site administrators do the rest for you. That's it. "We are here to give everyone just a little more reason to go green and embrace a paperless, sustainable future here on Earth. Cantwell says, "People should have the right to remove themselves from these mailing lists; not just be redirected and forgotten."