Scottsdale, AZ (PressExposure) November 02, 2007 -- ActiveForever, a leading medical equipment supplier and healthcare products innovator has created an online fundraising drive to bring about awareness to benefit five non-profit organizations. The drive titled "Life Changing Gifts" will benefit the following organizations: the ALS Association, the Arthritis Foundation, the Muhammad Ali Parkinson Research Center, Alzheimer's Association and the Foundation for Senior Living.

The ActiveForever website will encourage customers to visit and learn more about these non-profit organizations. Online customers of ActiveForever Discount Medical Equipment, Supplies and Healthcare Innovations will be given a three digit donation code which will match their purchase to the organization of their choice. Visitors to the site can online shop while benefiting the community at large.

"This cause-related partnership offers a profound education to customers, saves everyone money, connects customers to very hard-to-find high quality products, and raises money for very worthy non-profits in the process," stated ActiveForever CEO, Erika Feinberg. "Projects of this nature are what make ActiveForever's heart go pitter patter."

The company will donate 5 percent of all product purchases to the organization of the customer's choice.

Customers will also have the ability to call and speak to an ActiveForever customer service counselor for any questions regarding gift ideas, or the ideal product choice to solve a challenge. The company always experiences a high volume of holiday shopping which will in turn increase traffic to the non-profit sites. The goal of bringing more attention to these worthy causes is an ongoing mission of the drive.

The company continues to be involved in the community, generously helping non-profit organizations raise money throughout the year. For more information regarding the non-profits and to view their wish lists, please visit www.LifeChangingGifts.org

About ActiveForever

About ActiveForever:
Established in 1993, now one of the highest ranked web businesses in the country, ActiveForever offers the convenience of one-stop shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living, bath, safety and hygiene products, mobility aids, durable medical equipment, low vision aids, ergonomic products, pain relief and land/aqua exercise therapy products. ActiveForever also provides a multitude of product solutions for arthritis, Parkinson's disease, diabetes, stroke rehabilitation, low vision, hearing loss, sports injuries and other physically limiting conditions. The company also offers unique gift ideas, free print catalogs and two interactive retail stores. For more information, visit http://www.ActiveForever.com or call 1.800.377.8033.

Press Release Source: http://PressExposure.com/PR/ActiveForever.html