Austin, TX (PressExposure) July 27, 2008 -- In E-mail marketing, Opt-in e-mail advertising or permission marketing is a method of advertising via electronic mail whereby the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail marketing.
E-mail has become a very popular mode of communication across the world. It has also become extremely popular to advertise through.
Some of the many advantages of advertising through e-mail are the direct contact with the consumer and is âinexpensive, flexible, and simple to implementâ. There are also disadvantages attached to e-mail advertising such as, alienating the consumer because of overload to messages or the advertisement getting deleted without getting read. Learn more about this with the austin website design.
Permission e-mail marketing may evolve into a technology that uses a handshake protocol between sender and receiver.
Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers.
It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent. Visit the austin website design to learn more of this.
This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be âanticipated.â
It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargetted advertisements.
A common example of permission marketing is a newsletter sent to a firmâs customers. Newsletters like this are a way to let customers know about upcoming events or promotions, or new products.
In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive this newsletter.
With a foundation of opted-in contact information stored in a database, marketers can automatically send out promotional materials. The marketers can also segment their promotions to specific market segments. For more information about E-mail marketing, then visit the austin website design for more details.