Logan, Utah (PressExposure) June 09, 2009 -- Vooray.com, a highly-interactive sports clothing website, made its official launch in May after intense design and programming work from Advent Creative, a locally owned and operated brand communications firm.
The owners of Vooray have had over 5 years of experience in the clothing industry and knew they needed a website that would help foster a community around their brand. Advent Creative built the site using Obray, its proprietary content management system, so that it would be easy to update and share videos, pictures and stories.
âI think what sets this site apart from others is how often itâs updated and all interesting videos and photos on it,â said Nate Obray, Adventâs web development director and inventor of the Obray Content Management System. âThatâs why it was important for Vooray to be able to swap out videos and photos quickly and easily.â
Vooray.com is the centerpiece of an overall branded online community based on the appealing and energetic style of Vooray clothing. Vooray also has a social media presence on sites like Twitter, Facebook and Vimeo that creates a cohesive community and drives traffic back to their site.
âItâs nice working with a group like Vooray who wants their site to succeed as much as we do,â Obray said.
Check out Vooray at http://www.vooray.com and see what the Vooray lifestyle is all about.