Los Angeles, CA (PressExposure) July 23, 2008 -- With the unfortunate turn in the economy lately, there has been an increase in the need for financial assistance in the form of loans. If your company would like to extend your financial services to more people in need of immediate monetary intervention with personal loans and property loans, you can advertise through brochure offset printing to spread the word.
What do people consider before applying for a loan?
Security and loan terms are two of the most important criteria that borrowers look for from a lending institution. Your company needs to establish that your operations are legitimate by presenting license numbers and certifications, if available. Testimonies and reviews, although not deemed as entirely reliable, may serve as a reference material for potential clients.
Once you prove your company's integrity, the next thing that people look into is your terms, as well as your services. Do you have low interest rates? Does your term favor your company alone or does it benefit both parties? Does your company have flexible payment terms? Do you have the exact type of monetary assistance that people need or can you offer something better?
What should I put in my brochure?
Provide key information that people will need to have a sufficient idea about your company and its offerings. Listed below are some of the information that you should add.
1. Brief company profile
It would be good if you can provide a short history of your company. The longer your company has been in this industry, the better. Especially in this line of business, company background means a lot.
List down your line-up of services such as personal loans, auto loans, mortgage loans and mortgage refinancing. Adding a short description under each category would be helpful.
3. Terms and conditions
If you are particularly known for low rates and flexible payment terms, these should be properly highlighted in the brochure. If you have other convenient or borrower-friendly terms like fast approval, no need for very high credit ratings, no down payment fees or collaterals, include them, as well.
4. Contact information
Make sure that interested borrowers can easily access you by adding your address, email addresses, phone numbers, fax numbers, and website.
Why not other printed materials?
You are not restricted to the use of brochures. However, using postcards and flyers may not be able to accommodate the information that you need to share to the public. As mentioned, it is important to put all relevant data concerning your company and your services so as to dispel any feeling of doubt from your target audience.
As for catalogs, you may not need multiple pages, unless you would like to have a very comprehensive marketing tool.
If you are targeting large populations, offset printed brochures can save you money but if you want to start small, you may try digital printing for short run orders.
Remember that the details you include for brochure offset printing should not be everything that you need to tell a client, but enough for him to take interest and actually pay your company a visit or give you a call.