Marikina City, Philippines (PressExposure) July 26, 2008 -- In internet marketing, online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers.
Examples of online advertising include contextual ads on search engine results pages, banner ads, Social network advertising, advertising networks and e-mail marketing, including e-mail spam.
A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Learn more of this with the Web design Philippines.
Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilise media such as the Internet.
Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way, enabling a sophisticated and dimensional dialogue, which can affect a potential customer's buying decisions particularly in an e-commerce environment.
Perhaps one of the most effective implementations of interactive advertising is so-called Viral marketing. Learn more of interactive advertising with the Web design Philippines.
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. Learn more about viral marketing with the Web design Philippines.
These directories complement television advertising and allow the viewer to view the commercials of a number of brands.
If the advertiser has opted for a response feature, the viewer may then choose to visit the brandâs website, or interact with the advertiser through other touch points such as email, chat or phone.
Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. For more information about online advertising and other branches of internet marketing, then visit the Web design Philippines for more details.