Advertising in Runet

Lodz, Poland (PressExposure) July 14, 2009 -- An analysis centre - Biegun - presented data on the average price per click and dynamic of growth in this price in the 27 largest (in terms of budget) Runet's sectors: cars, household appliances and electronics, recreation, digital and computer technology, connections, health and beauty, furniture, medicine, real estate, education, personnel search, software, manufacturing goods, entertainment, home renovation, communication, tourism, financial services and legal services.

The most expensive clicks are those in financial sector ($0.58), the cheapest - those connected with entertainment and recreation ($0.08-0.09). The most dynamic growth in 2008 was observed in connections (by 68%), cars (40%), appliances and electronics (45%). The prices rose the least in software (2%) and education (5%).

The largest decline in advertising budgets was reported in the sectors of financial services (-34%, down to $0.58 per click), search for personnel (-33%) and legal services (-25%, a fall of $0.29).

Categories of contextual advertising:

Financial services                (0.58 - average cost per click ($)) 
Legal services, home renovation   (0.33 - average cost per click ($)) 
Real estate, manufacturing goods  (0.32 - average cost per click ($)) 
Appliances and electronics        (0.29 - average cost per click ($)) 
Furniture                         (0.24 - average cost per click ($)) 
Cars                              (0.23 - average cost per click ($)) 
Digital and computer technology   (0.22 - average cost per click ($)) 
Medicine                          (0.19 - average cost per click ($)) 
Education                         (0.17 - average cost per click ($)) 
Personnel search, communication   (0.16 - average cost per click ($)) 
Tourism services                  (0.15 - average cost per click ($)) 
Connections, personal belongings  (0.13 - average cost per click ($)) 
Health and beauty                 (0.11 - average cost per click ($)) 
Software                          (0.1   - average cost per click ($)) 
Entertainment                     (0.09 - average cost per click ($)) 
Recreation                        (0.08 - average cost per click ($))

About Bluerank

Bluerank www.bluerank.com a search engine marketing agency and Google AdWords Qualified Company. Member of IAB Polska and SEMPO.

Press Release Source: http://PressExposure.com/PR/Bluerank.html

Press Release Submitted On: July 14, 2009 at 8:12 am
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