Bangalore, India (PressExposure) March 21, 2013 -- A one of its kind program Againn will spark-up "A war against the asterisk", which means that it aims at eliminating the asterisks (which say "Conditions Apply") from the lives of people. Buyers come across oodles of discounts and deals offered by retailers but often the conditions which come along make the offers futile. Againn launched itself on by screening its intro-video with the movie screening of "Shuttlecock Boys" in Bangalore.
With Againn people will never have to bother about conditions and enjoy huge discounts. To further remove restrictions, buyers even have the freedom to choose where they wish to avail their discounts.
To put it in business terms, it is an online card-free common loyalty program to redefine the way you shop. With the idea of making user experience absolutely hassle-free, Againn adopted a registration process at its simplest-best where the subscriber has to call a toll-free number, the phone number gets registered and call gets disconnected. The founders state that they are committed to provide users with not just a service, but an experience.
In the journey so far, Againn started it's campaign with the idea of "Inclusive Marketing" which was conceived by its founders. As inclusive marketing they posted every development on their Facebook page and various portals and received feedback from friends and other entrepreneurs on regular basis. This has helped Againn to not only gain popularity but also brand trust among people.
In the first wave of launch, Againn will launch itself for e-Commerce and online shopping and subscribers will be able to revel in unconditional discounts and offers at their favorite websites.
Shopping via Againn would lead the customers directly to the merchant site of their choice and reward them for making a purchase. Againn lets their customers register by just giving a missed call on their toll-free number. On registration the customers receive an sms containing their unique pin, which should be used to login to Againn. When it comes to redeeming points, Againn follows the idea of "No Conditions applied". This gives customers a free hand to decide when, where and how many points they want to redeem. Apart from this, Againn rewards are given over and above any kind of sale or offer being extended by the merchant themselves.