Airline E-Tickets Get Upgraded

Orlando, FL (PressExposure) April 22, 2009 -- New Ad Medium To Reach Millions Worldwide

TEL AVIV, Israel (April 21, 2009) – Announcing a new advertising medium – the customized airline e-ticket.

Now, you can publish targeted ads and information on the e-tickets and e-itineraries passengers receive by email and then print at home or at the office.

The trailblazing e-tickets and itineraries, by truvle Ltd. ([]), feature multicolored ads, banners, restaurant and shopping options, event promotions and other information based on travel dates, destinations, city of origin and other criteria. Travelers can click on links in the itineraries to get more information, make reservations and buy tickets. For easier travel planning, they can select activities – theater, snorkeling, basketball games, dining at sushi restaurants, etc. – and receive ads, coupons and recommendations based on their preferences.

“Our next-generation e-tickets and itineraries give advertisers a competitive edge in today’s interactive travel industry,” says Alon Zaibert, truvle’s CEO. “truvle has transformed them into a useful, attractive travel tool providing a personalized home page with special appeal to busy travelers.”

Billions of Billboards

Historically, travelers have been a desirable target because of their high level of disposable income, Zaibert points out. The new medium presents ads, banners, promotions and listings in a unique, interactive platform. It provides worldwide exposure to a captive audience of consumers – reaching millions of unique users daily -- while they are in decision-making mode. Messages are tailored to each passenger’s travel dates, destination, city of origin, gender, flight class and other information. truvle’s unique advertising medium has broad segmentation capabilities. Plus, it enables local advertisers to gain visibility with a large, targeted audience of travelers before they arrive in the market.

Zaibert estimates more than two billion airline itineraries were issued in 2008 in Europe and North America alone. “Roughly 65 percent of those e-tickets were issued through travel agents,” he says. “That’s a lot of blank billboards.”

The software provides phenomenal tracking, according to Zaibert. Advertisers get in-depth information on campaign effectiveness. Reports are available online whenever they’re needed. Advertisers can plan campaigns with pinpoint accuracy, thanks to detailed reports on reach, clicks, page views, demographics and more, all in real time.

“The ordinary e-ticket and itinerary will go the way of the dinosaur,” Zaibert predicts. “In their current format, they are confusing to read and limited in scope.”

The enhanced airline itinerary aims to make travel planning speedy and enjoyable. Content is continually updated, providing flight details as well as news; sports scores; currency exchange rates; airport information; weather; photos; maps, and myriad options for entertainment, nightlife, cultural attractions, restaurants, shopping, hotels, ground transportation, recreation, tours, medical services, Wi-Fi hotspots and more.

Travelers have all the information they need in one place in an attractive, easy-to-read format. For added convenience, they can insert trip details into calendars on their computers, cell phones and PDAs.

“Providing easy access to a wealth of targeted information, the enhanced e-tickets and itineraries have real value for busy travelers who don’t have much time to plan,” Zaibert notes. “They put all the essential trip information in one place, acting as a one-stop shop for travelers.”

truvle is working now with major airlines and travel agencies around the globe. Current travel industry partners include: Ophir Tours, the Carlson Wagonlit Travel representative in Israel; Issta, Israel’s largest travel agency; El Al Airlines, Israel; FCm Travel Solutions — Denmark, a major corporate travel and expense management services firm, and Flight Centre travel agency.

For more information, including a video demonstrating the new advertising medium, visit the truvle site, []. Or, send an email to Anat Tal, truvle’s director of media at

About truvle truvle develops enhanced airline e-tickets and itineraries, providing passengers with customized trip information – flights as well as entertainment, shopping and dining options, hotels, nightlife, events, recreation, currency exchange rates, maps, etc. -- in a single, easy-to-read format. The trailblazing e-tickets and itineraries offer a chance for travel agents to generate extra income, while also enhancing their service. Advertisers gain exposure before a targeted audience of millions of travelers worldwide. The company has offices in North America, Europe, India and Israel. For more information, visit [].

For more information, contact: Sharlet Brennan, Ypartnership, 407-838-1707, Melissa Renna, Ypartnership, 407-838-1855,

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Press Release Submitted On: April 21, 2009 at 2:42 pm
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