Anaheim, CA (PressExposure) January 04, 2013 -- RapidShuttle
Phone: (949) 544-0908
Address: 10227 Spectrum, Irvine, CA 92618
Web site: http://carservicesanaheim.cali-biz.com/
Anaheim-area residents and visitors who need a ride to and from LAX or another area airport will soon have an easier time finding the right shuttle service for the job. Locally owned company RapidShuttle, which also offers local car services and limo rental, has partnered with local online marketing firm Prospect Genius to boost its Web presence. RapidShuttle hopes that by making its Web site easier to find, it can better meet the area's car, limo, and airport shuttle service needs.
According to the Pew Internet & American Life Project, 59% of American adult Internet users visit a search engine on any given day. Those search engine queries include people researching products and services in their local area, such as car services and airport shuttle services. That's why it's so important for a small business like RapidShuttle to have a Web site that's not just informative and well designed, but that also performs well on search engine results pages. Without an easy-to-find site, RapidShuttle might miss out on more than half of people in the local area who need the services it offers.
Prospect Genius utilizes a process known as search engine optimization to improve small business Web sites' search engine rankings. The higher a site's search engine ranking, the closer it will appear to the top of the results page for relevant queries. In RapidShuttle's case, the goal is for Anaheim-area queries to Google, Yahoo!, and Bing using keywords like "airport shuttle service," "limo rental," and "local town car" to lead the searcher to RapidShuttle's Web site.
"Some studies have shown that sites in the top two or three search engine results get the most clicks," explains Matt Gallo, an SEO specialist employed by Prospect Genius. "By pushing RapidShuttle toward those top slots, we hope to increase the company's Web site traffic and bring in an influx of new clients. Once people learn more about what RapidShuttle has to offer, including affordable rates and quick response times, they can make an informed hiring decision."