Cohasset, MA (PressExposure) October 13, 2009 -- All roads lead to the Internet. Or they should. Search Engine Optimization is the topic of the upcoming South Shore Ad Club sponsored event on Wednesday, November 18, 6 p.m. at the Asian C, 48 Whiting Street, Route 53, near Queen Anne's Corner, Hingham, Mass.
Participants will learn how to drive targeted traffic to their website and increase revenues by converting visitors to prospects and new customers. Roland Lacey, MediaRight Technologies based in Hanover, brings decades of experience to the topic.
Founded in 1996, MediaRight Technologies' mission is to help companies implement a proven system using search optimization, pay per click and a website that works to generate leads online. The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel's books: "The Essential Online Solution: The 5 Step Formula for Small Business Success" as well as the recently released second edition of "Retail Business Kit for Dummies" both published by Wiley and Sons.
"The Internet is the new Yellow Pages and our reference for almost all products and services," said Steve Dubin, owner of PR Works and member of the South Shore Ad Club's board of directors. "As marketers, we need to make sure our websites are seen on the first page of a web search on our general category. This presentation will help streamline one's understanding of the challenge."
The price of admission is $30 for non-members, $20 for members. Light refreshments and hors' d'oeuvres' will be served. Copywriters, graphic designers, Web designers, ad agencies, pr agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.