Redondo Beach, CA (PressExposure) October 26, 2009 -- With layoffs and bankruptcies at an all-time high for the legal industry, leading organizations such as the American Bar Association are finally stepping up to equip lawyers in an area they lack the mostâsheer business savvy.
For this reason, the ABA called in âoutside-the-boxâ legal expert and business strategist, Alexis Martin Neely, to walk lawyers through the necessary steps of transforming their struggling firms into a profitable business at the General Practice, Solo & Small Firm Division's National Solo and Small Firm Conference, October 16th and 17th in Los Angeles.
âIâm thrilled the American Bar Association is finally seeing that small and solo law firm lawyers are operating under a broken business model that is not good for them or their clients,â says Alexis Martin Neely. âLawyers donât receive training on how to run a profitable business during law school and many became lawyers because they hoped to avoid businessâwhich is why a lot of brilliant lawyers are struggling financially right now. As I teach lawyers how to shift their mindset from being a legal technician to an entrepreneur, things can, and do change very quickly for their firms,â she explains
According to Martin Neely, the majority of lawyers running small or solo law firms today are burned-out, frustrated and struggling financially because they donât have systems or procedures in place to meet the needs of their clients, nor accommodate their own personal lifestyles.
Instead, attorneys are struggling to re-invent the wheel each and every month as they waste money on marketing that doesnât work and failed billing models that only alienate clients further and penalize them for keeping in touch.
âThe key to having a successful business of any type, including a law firm, is implementing systems that automate many of the day to day operations of the firm, exceed the expectations of clients without nickel and diming them and bring in residual income so the business can growânot reach a plateau every time a solo attorney reaches their physical capacity,â explains Neely. âWithout such systems, lawyers will always find themselves burnt out and struggling financially in an otherwise lucrative industry,â she warns.
Martin Neely delivered three sessions at this yearâs American Bar Association General Practice, Solo & Small Firm Division's National Solo and Small Firm Conference. Session topics included:
â¢ âHow to Magnetically Attract All the Prospects You Can Handle with Education‐Based Marketing that Turns You into the Expert in Your Field and Virtually Eliminates the Competitionâ
â¢ âA New Economy Business Model: How to Build Your Business on a New Economy Model That Keeps You & Your Law Firm Off the Marketing Merry Go Round and the Cash Flow Roller Coasterâ
â¢ âThe 6 Systems Every Law Firm Owner Needs for More Freedom, More Money and More Happy Clients.