Chesterfield, MO (PressExposure) October 13, 2009 -- At Aminiâs Home, Rugs and Game Rooms, family is the central element of a well-designed game room. As a family owned and operated company, the Aminiâs team knows the importance of creating an environment in a lower level that fosters togetherness, which is why the company is committed to walking families through the entire design and installation process. From start to finish, Aminiâs makes sure that a game room is more than a couple of items in a room, but that it flows and creates an atmosphere for family fun.
Aminiâs was founded when Mack Amini started as an accountant for a small pool table store with only five pool tables. He decided to buy the store to pioneer a concept that combined billiards, barstools and dining sets in the same store. As the company grew, and new locations were opened, Mack Amini continued to push the envelope by adding rugs, game tables, home bar furniture, arcade games, home theater seating and patio furniture to the store.
Today, the entire Aminiâs family is involved with the storeâs operations and the new generations of Aminiâs are just as dedicated to building a successful business based on bringing families together. Rajeanna Amini, Mackâs wife, has served as Controller of the company since the beginning of the business. Their son Arash now serves as CEO and oversees all marketing and expansion efforts. And their two daughters, Rachelle and Shavon, work to promote and market the business while finishing their education.
âThe fact that Aminiâs is a family owned and operated business has influenced our business and product decisions that help create spaces that are centered around bringing the family together,â said Arash Amini, CEO of Aminiâs Home, Rugs and Game Rooms. âWe try to think about the products and the components that our families would want in a home game room and family space.â
The reason that Aminiâs has sustained years of growth and expansion is due to the companyâs business plan, which centers on being the price leader on all products as well as creating an entire space, instead of selling products one-by-one. The company even offers complimentary, in-home design services; professional, in-home installation teams; the lowest price selection from tables priced under two thousand dollars to luxury one-of-a-kind tables and layaway programs.
âEach family gravitates to their own style and components, but we know how to put together all the pieces to create an environment, instead of just selling a pool table that could potentially sit in an unused space. We have spent years building the necessary skills and product lines to put together all the pieces in order to create comfortable and welcoming second living spaces,â said Arash Amini.
In addition to traditional game room items, Aminiâs has long been in the business of delivering the very best in leather seating options. In addition to a full leather seating department in the St. Louis location, Aminiâs has recently greatly expanded the leather seating and theater seating departments in Kansas City store and opened brand new leather seating departments in Tulsa and Oklahoma City.
For families who donât live near an Aminiâs location, the Aminiâs family also recently launched an e-commerce store offering game room items such as arcade game tables, pool tables, pinball machines and more. The online store is featured at http://www.gameroomchamp.com.