Mumbai, India (PressExposure) May 19, 2014 -- Mumbai 19th May 2014: Amway India, country's largest Direct Selling FMCG company organized "Attitude Show Stoppers" a glamorous fashion show in Mumbai with the objective to enthuse brand visibility and introduce summer collection from its premium cosmetics brand Attitude.
The Fashion show comprised of three themes-Traditional, Retro and Wear your Attitude (Party wear). The evening saw Amway distributors from all the walks of lives walking on the ramp with elegance and confidence. The new range comprises of six vibrant colors in lipsticks- Berry Rose, Gorgeous Wine, Peach Fantasy, Red Kiss, Metallic Bronze & Truly Fuchsia and four exciting shades in nail enamels- Rave Peach, Bitten Berry, Hot Fuchsia and Mystic silver.
Summers change our wardrobes from sweaters to cottons, from boots to flipflops so is the makeup, less is more, these colors are the hottest and trendy to make you look gorgeous and attractive. Our Lipsticks glides on effortlessly for a flawless and a lustrous brilliance. The new improved Quick drying & Enhanced Wear nail enamel that has a smooth and even application. Contains special Seaweed extracts to nourish your skin.
On the occasion, Mr. Sandeep Prakash, Regional Head, Amway Indian West, stated, "The premium color cosmetics brand from Amway is a truly indigenous which reflects persona of Indian women who comes forth as being bold, stylish and trendy. The range has International formulations fortified with Triple Advanced Complex to give better results. Formulated by leading scientists at the Research & Development division of Amway Corporation, Ada, United States, these products are safe, tried and tested for Indian skins."
Ms Shveta Paul, Category Head beauty & Personal Care, Amway India "Amway globally is known as Health & Beauty company and hence we believe such an event will surely reinforce our positioning. Our latest Attitude collection is very attractive as we have chosen contemporary colors considering seasonality trends and India women."
A special dance sequence followed by ramp walk by less privileged children of Smile Foundation was also organized which received loud applause from the audience. Amway Opportunity Foundation, the corporate social responsibility arm of Amway India has partnered with Smile Foundation to provide assistance in education, health & hygiene of these special children under Project Sunrise.
Amway's Beauty category, comprising of two brands -Artistry and Attitude. While Artistry is the super-premium range of skin care and cosmetics and is currently imported from USA; Attitude is a premium range of cosmetics, developed, formulated and manufactured in India specifically for Indian market.
About Amway India:
Amway India is country's leading direct selling FMCG Company. The company has invested more than Rs 151 crores in India, and has 135 offices and 55 city warehouses across the country, covering over 4000 cities and towns through its home delivery network. Almost 97% of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. Amway does not have its own production facility in India. Amway India currently offers over 140 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and great value products.