Austin, TX (PressExposure) July 27, 2008 -- Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers.
Examples of online advertising include contextual ads on search engine results pages, banner ads, Social network advertising, advertising networks and e-mail marketing, including e-mail spam.
A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Learn more of this with the austin web design.
Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands.
If the advertiser has opted for a response feature, the viewer may then choose to visit the brandâs website, or interact with the advertiser through other touch points such as email, chat or phone.
Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. Visit the austin web design to learn more about this.
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM or Cost Per Impression is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. The M in the acronym is the Roman numeral for one thousand.
CPV or Cost Per Visitor or sometimes called Cost per View in the case of Pop Ups and Unders is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPC or Cost Per Click is also known as Pay per click or PPC. Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. Learn more of PPC with the austin web design
Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. For more information about online advertising and strategies behind it, then visit the austin web design for more details.