Dallas, TX (PressExposure) March 15, 2007 -- There's an emerging market that most direct sellers aren't even thinking about. This market is retiring âbaby boomersâ. As a boomer myself, life coach, (specializing in coaching women in direct selling), and trained retirement coach, I am very familiar with this growing opportunity. Over 76 million adults are boomers and the number of retirees will soon be growing faster than the number of workers. Every 7.7 seconds, a boomer turns 60. With 60 being the new 40, boomers are much more active in their retirement years than previous generations. Many retirees are returning to the workforce or seeking part-time employment. And what retirees are looking for at this life stage is different from what their parents wanted in retirement. Hereâs what the boomer retirees want:
â¢ Supplemental income â¢ A way to stay active mentally and physically â¢ A sense of community â¢ An opportunity to âgive backâ â¢ To make an impact â¢ To follow a dream â¢ To try new challenges â¢ To be able to set their own schedule and work when they want
Looking at this list, what comes to mind? Doesnât it look like a perfect fit for a direct selling career? I believe it is an ideal fit for retirees looking for extra income, flexibility and a sense of connection. If you have your own direct selling business and this is a market that is of interest to you, think about groups, organizations and social clubs in your city where you might reach current or future retirees. The Direct Selling Leadership Center has additional free tips on this market and other ways to to grow your business: [http://www.directsellingleadershipcenter.com/index.html]
I personally know one woman who joined a direct selling company in her late 50âs and now at age 79 is only one level away from the very top of her companyâs compensation plan! And her goal is to be number one!