Dubai, India (PressExposure) April 02, 2012 -- Super Zone marks next step in regional growth and provides customers with enhanced tyre retail experience
India's leading tyre manufacturer, Apollo Tyres, is all set to open a specialised concept store in Dubai in order to provide buyers with an enhanced customer experience and a better feel for the brand. The Apollo Super Zone, the US$ 2 billion company's first such venture outside of India, will be located in Al Qiyada, near the General Headquarters of Dubai Police and operated by Apollo's business partners, Middle East Tyres LLC.
The Apollo Super Zone is a premier branded concept store spaciously designed to allow customers to browse through various ranges of Apollo products on display and learn more about the brand and its development through the highly-trained staff in attendance. The store is laid out to allow customers a premium retail experience and comes complete with a play area to keep accompanying children occupied.
"The launch of the Apollo Super Zone in Dubai is part of our ongoing expansion strategy for the Middle East region, a major market for Apollo Tyres," said CEO, Satish Sharma. "Dubai as the hub of our Middle East operations is the natural location for the launch of the first Super Zone outside India," he added.
Apollo Tyres Ltd has a range of specialised concept retail formats which range from a Super Zone, the largest format, to Apollo Zones and the Apollo Points, which are scaled down versions inspired by the shop-in-shop concept. Currently the company has two Super Zones, 25 Apollo Zones and 44 Apollo Points spread out across India.
About Apollo Tyres Ltd
Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. It is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. The company has four manufacturing units in India, four in Southern Africa and one in the Netherlands. Apollo's subsidiary companies are Apollo Tyres South Africa Pty Ltd (previously known as Dunlop Tyres) and Apollo Vredestein BV in the Netherlands. India, South Africa and Europe are the company's three domestic markets from where products are exported to over 70 countries. In each of the domestic markets the company operates through a vast network of branded, exclusive and multi-product outlets.