Noida, UP India (PressExposure) May 20, 2011 -- According to our research report "China Apparel Industry Analysis", Chinese apparel industry forms an integral part of the industrial sector in China. While the government's focus on the promotion of manufacturing sector has given a new dimension to the industry, presence of skilled and cheap manpower, strong production line, and favorable policy framework has given a competitive edge to it. Availability of low-cost production facilities has resulted in a phenomenal bottom-line and top-line industrial growth during the past few years. Total Chinese apparel market is expected to reach US$ 227 Billion by 2013 end, growing at a CAGR of around 22% during 2010-2013.
The ongoing research analysis found that, Chinese apparel market can be segmented into various subsections, i.e. ladies wear, men's wear, children wear etc. It also elaborates the fact that, there still remains a vast difference in buying habits and purchase decision-making patterns of Chinese consumers. All such scenarios have been thoroughly discussed in the report.
However, presently, China's apparel market is enormously competitive. The apparel companies have exhausted huge resources on marketing and brand-building. Therefore, our team observed that, celebrity endorsement is one of the most admired marketing schemes for apparel companies in China.
Besides, our report outlines that as society progresses, the women's consumption habits, structure, concept, and consumer behavior is changing significantly. Rise of female consumerism in China is fuelling robust growth for ladies wear market.
"China Apparel Industry Analysis" incorporates an extensive research and rational analysis of the China apparel industry. Our report provides an insight of the China apparel industry and studies its past, present, and future scenario. It offers a detail study of the forces driving the industry and discusses key market trends prevailing in the industry, thus making China a potential market for apparels. It also provides information (analysis and statistical data) of various industrial parameters that will help clients to analyze opportunities critical for their success in the Chinese apparel industry.
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