Chicago, IL (PressExposure) May 16, 2012 -- Rayz Appliances
Phone: (312) 985-0314
Address: 9353 S Green St, Chicago, IL 60620
Homeowners in the Chicago area will soon have an easier time finding the appliance repair services they need online. Through a new partnership with online marketing firm Prospect Genius, locally owned and operated company Rayz Appliances is working to increase its Web visibility and accessibility. The objective is for more prospective customers to encounter Rayz Appliances' Web site when searching online for a qualified technician to complete refrigerator repair, washer/dryer repair, air conditioning service, and other appliance repairs in their homes.
In today's digital age, more and more people are turning to the Internet to find businesses providing a product or service they need. According to a December 2011 survey conducted by the Pew Internet & American Life Project, 47% of American adult Internet users rely on the Web to learn about local businesses. That means without an informative, helpful, and easy-to-find Web site, Rayz Appliances might miss out on almost half of the homeowners in its service area who need appliance repair. The Prospect Genius partnership will help Rayz Appliances reach out to those tech-savvy consumers.
Prospect Genius utilizes search engine optimization (SEO) tactics in its small business marketing campaigns. SEO aims to improve a site's search engine ranking, helping it to appear higher on the search results page for relevant queries. So, for instance, when Chicago-area appliance owners turn to a search engine such as Google, Yahoo!, or Bing using keywords such as "washer/dryer repair," "air conditioning service," and "dishwasher repairs," they'll be more likely in the future to be presented with Rayz Appliances among the top results.
"Research studies have indicated that sites in the top few search results receive the most traffic after the search," states Matt Gallo, a senior Internet marketing specialist for Prospect Genius. "By becoming more prominent online, Rayz Appliances can potentially broaden its customer base and better provide the appliance repairs needed by members of its community."