Lowell, MA (PressExposure) September 04, 2012 -- Advanced Appliance Service
Phone: (978) 925-3439
Address: North Chelmsford, MA 01863
Help is on the way for home- and business owners in the Lowell area who need expert appliance repair service. Locally owned company Advanced Appliance Service, which offers refrigerator repairs, dishwasher repairs, and other appliance repairs, has teamed with online advertising firm Prospect Genius to boost its Web presence. The goal of the partnership is for the process of finding Advanced Appliance Service's Web site via an online search to be quick and hassle-free.
In today's digital age, many consumers rely primarily on the Web--and search engines in particular--to learn about local businesses offering the products and services they need. In fact, according to the Pew Internet & American Life Project, 59% of Internet-using adults visit a search engine on any given day. In order to remain competitive in its industry, a small business like Advanced Appliance Service needs a Web site that's not only actively maintained and full of useful information, but that also performs well on search engine results pages. Without a Web site that's easy to locate online, a company might never even be considered by the consumers who need its services most.
Prospect Genius uses a process known as search engine optimization, or SEO, to boost small business Web sites' search engine rankings. SEO tactics involve targeting industry- and location-specific keywords to market a Web site, so that the site is viewed as extremely relevant for related searches. That means going forward, Lowell-area residents who query Google or another major search engine using terms such as "refrigerator repairs," "washer/dryer repair," or "appliance repair service" will be more likely to see Advanced Appliance Service near the top of the results listing. The higher a Web site appears on a search engine results list, the more likely the searcher is to see it and click the link.
"Even an informative, well-designed Web site can be an ineffective marketing tool if consumers can't locate it online," states Matt Gallo, a senior Internet marketer for Prospect Genius. "That's why one of our biggest priorities is improving our clients' Web visibility. If we can increase the number of people who encounter Advanced Appliance Service's site when searching the Web for appliance repairs, we may be able to help the company bring in new customers and better meet the area's appliance repair needs."