Roswell, GA (PressExposure) November 12, 2012 -- Home and business owners in the North Atlanta area will soon have an easier time finding a qualified technician to conduct refrigerator repair, washer/dryer repair, and other appliance repair services. Through a new partnership with local online marketing firm Prospect Genius, locally owned company Budget Repair, LLC, is working to boost its Web visibility and accessibility. Budget Repair hopes the move will allow them to better meet their community's appliance repair needs.
According to studies conducted by the Pew Internet & American Life Project, online search engine use has grown dramatically over the past decade. As of January 2002, an estimated 52% of Americans turned to search engines for information; by February 2012, that number had grown to 73%. That's why it's vital for a small business like Budget Repair to have a Web site that's not only active and informative, but also performs well on search engine results pages. The first step in effective online marketing is ensuring that prospective customers can quickly and easily locate your business online, which is where Prospect Genius comes in.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to improve small business Web sites' search engine rankings. The higher a site's search engine ranking, the closer it will appear to the top of relevant search engine results pages. In the case of Budget Repair, Prospect Genius is working to ensure that North Atlanta-area search engine queries using keywords like "refrigerator repair," "dishwasher repair," and "washer/dryer repair" lead searchers to encounter Budget Repair's site and contact information.
"Studies have shown that sites in the top two or three search engine results get the most traffic," explains Matt Gallo, a senior SEO marketer for Prospect Genius. "It's our goal to get our clients, including Budget Repair, as close as possible to those top slots. The more eyes we can get to Budget Repair's Web site, the greater the potential for area residents to contact the company when they need appliance repairs."