Nesconset, NY (PressExposure) May 16, 2012 -- Raynor Appliance Service
Phone: (631) 721-4335
Address: 2 Maple Glen Ln, Nesconset, NY 11767
Home- and business owners in the Smithtown area of Long Island will soon be able to find the appliance repair services they need online more quickly. Thanks to a new partnership with local online marketing firm Prospect Genius, locally owned and operated appliance repair company Raynor Appliance Service is improving its Web presence. By making its services and contact information more visible online, the Raynor Appliance Service team hopes to broaden its customer base and reach out to new individuals in its community.
According to a survey published in February 2012 by the Pew Internet & American Life Project, approximately 78% of American adult Internet users go online for information about products or services they're considering buying. That means that without an informative and visible Web site, a locally owned business such as Raynor Appliance Service might lose out on many potential customers who rely primarily on the Internet to learn about local appliance repair options. The Prospect Genius partnership will help those consumers encounter Raynor Appliance Service's Web site when searching for refrigerator repair, dishwasher repair, washer/dryer repair, and other appliance repair services.
Prospect Genius utilizes search engine optimization (SEO) tactics to help small businesses boost their Web presence. SEO involves marketing a company by focusing on industry-specific keywords and phrases. In Raynor Appliance Service's case, the goal is for Smithtown-area residents querying a major search engine such as Google, Bing, or Yahoo! using terms such as "refrigerator repair Long Island" or "appliance repair company Ronkonkoma" to be presented with Raynor Appliance Service among the top search results. Studies have shown that sites in the first two or three results listings receive the most traffic.
"In today's digital age, a family-owned and locally operated business like Raynor Appliance Service needs online visibility and accessibility in order to remain competitive in its industry," explains Matt Gallo, a senior Internet marketing strategist and spokesman for Prospect Genius. "A partnership like ours with Raynor Appliance Service benefits both the business, which can potentially gain new clients, and local residents, who gain easier access to a service they need. It's a win-win."