Charlotte, NC (PressExposure) April 20, 2012 -- Cabrera Associates Appliance Services
Phone: (704) 461-0264
Address: 9336 White Aspen Pl, Charlotte, NC 28269
Web site: http://appliance-repair-charlotte.nc-biz.co
In coming weeks, it will be easier for Charlotte-area residents to find an EPA-certified refrigerator repair service and other appliance repair professionals on the major Internet search engines. A recently created online marketing campaign, launched by Cabrera Associates Appliance Services and SEO leader Prospect Genius, is intended to improve the access local consumers have to the appliance repair company's new Web site. As a result, local homeowners seeking refrigerator repairs or air conditioner repair from an EPA-certified repair service will be able to find what they're looking for faster and easier on Google, Yahoo!, and Bing.
From a marketing standpoint, the importance of a business's Internet visibility was brought to the forefront in a recent report by the Pew Research Center. Its February 2012 survey reveals that 80% of American adults use the Internet, most of whom (78%) use the Web to get information about services and products they're considering buying. Without a strong online presence, Cabrera Associates Appliance Services could be missing out on a large pool of potential customers using search engines to find qualified providers of washer and dryer repair, dishwasher repair, and other services.
The Prospect Genius program focuses on raising the prominence of Cabrera Associates Appliance Services on the Internet by boosting its Web site's performance on the various search engine results pages. By helping the appliance repair service appear higher for specific search engine queries, such as "appliance repairs" or "refrigerator repairs," Prospect Genius is helping to ensure that locals have more direct access to the repair services and appliance repair parts that Cabrera Associates Appliance Services offers.
As Matt Gallo, spokesman for Prospect Genius, explains, "Not only are we helping this local service business achieve a higher ranking on search engine results pages, but we're also playing a role in helping Internet searchers discover the availability of an EPA-certified refrigerator repair service that is qualified to fix and install a variety of other major household appliances as well."