Hagerstown, MD (PressExposure) September 28, 2012 -- Homeowners in the Hagerstown area who need refrigerator repair, washing machine repair, or oven repair will soon have an easier time finding the right technician for the job. Locally owned company Hoyt Appliance Repair has partnered with online marketing firm Prospect Genius in an effort to make its Web site more visible and accessible to prospective customers. Owner Daryl Hoyt hopes the move will help his business better serve members of his community who need appliance repairs.
One of the primary goals of the Prospect Genius partnership is to make Hoyt Appliance Repair's Web site easier to find via an Internet search engine. Search engine use has been one of the most popular online activities for more than a decade, according to the Pew Internet & American Life Project. On any given day, some 59% of Internet users visit a search engine for information, including info about businesses in their area that offer a product or service they need. That means that without a Web site that performs well on search engine results pages, Hoyt Appliance Repair might miss out on more than half of Hagerstown residents who need appliance repair service. In today's digital age, being easy to locate online is key to small business success.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to boost small businesses' search engine ranking. The higher a site's search engine ranking, the higher it is likely to appear on the results pages for relevant queries. Going forward, when Hagerstown appliance owners query Google, Bing, or Yahoo! using keywords like "washing machine repair" and "oven repair," they'll be much more likely to be presented with Hoyt Appliance Repair's Web site among the top results.
"Studies have shown that sites in the top two or three search engine results get the most clicks," explains Matt Gallo, an SEO expert employed by Prospect Genius. "By helping get more eyes to Hoyt Appliance Repair's site, we're giving more people access to the great services the company offers. Helping a small business help its neighbors--it's a win-win scenario."
Hoyt Appliance Repair has provided top-quality appliance repair and superior customer service to Hagerstown-area residents since 2005. The business specializes in washer/dryer, dishwasher, oven, freezer, and refrigerator repair, as well as appliance installation.