Winfield, IL (PressExposure) November 06, 2012 -- Naperville residents who need home appliance repair will soon have an easier time finding the right company for the job. Local appliance repair business Appliance Pros, which specializes in refrigerator repair, dishwasher repair, washer/dryer repair, and more, has hired the SEO firm Prospect Genius to improve its Web site's visibility and accessibility. Appliance Pros hopes that the move will help it better meet area homeowners' appliance repair needs.
According to the Pew Internet & American Life Project, some 47% of American adult Internet users rely on the Web to learn about local businesses. Of those Web-savvy consumers, 36% say they turn to Internet search engines, which is why it's so important for a company like Appliance Pros to have a Web site that performs well on search engine results pages. Even the most informative and beautifully designed site can be an ineffective marketing tool if prospective customers can't locate it quickly and easily via an online search.
To improve Appliance Pros' search engine performance, Prospect Genius will call upon a process called search engine optimization (SEO). SEO involves incorporating industry- and location-specific keywords into a site, so that the search engine algorithm views the site as extremely relevant for certain queries. For instance, going forward, Naperville-area queries using search terms like "refrigerator repair" and "washer/dryer repair" should lead users to Appliance Pros' Web site. Studies have shown that sites in the top two or three search engine results get the most traffic following the search, and it's Prospect Genius's goal to move Appliance Pros as close as possible to those slots.
"Using SEO tactics allows us to help our clients attract new business, because local Internet queries will be more likely to lead directly to our clients' sites," explains Matt Gallo, an SEO marketer at Prospect Genius. "For a company like Appliance Pros that serves a specific local area, smart Web marketing has to include search engine optimization."