Atherstone, United Kingdom (PressExposure) March 27, 2009 -- MRM Worldwide's global team of more than 200 data strategists, statisticians and database professionals will be supported by FastStats marketing data analysis software to provide data segmentation, profiling, modelling, scoring and mining services to their client portfolio of global brands. MRM Worldwide are also investing in the FastStats campaign management and reporting modules, Cascade and Excelsior respectively.
The FastStats Discoverer front end user interface will be available to clients' globally who want direct access to their customer and prospect data, with the security of knowing that the database is professionally hosted and maintained centrally by MRM Worldwide. This global access is achieved using the FastStats WebService which allows users at any location speedy and secure access to FastStats from their desktop.
Karl White, Director, Data & Analytics Division, MRM Worldwide comments: "We have long been a fan of FastStats and have used it on a client by client basis for many years, but with our recent unveiling of our DBExpress turn-key marketing database solution, whereby we can have a cross channel marketing platform in place in a very aggressive timeline we needed something fast, flexible and capable to make best use of the data - we knew we had to look no further than Apteco. FastStats Discoverer is the perfect tool for our staff, and our clients, to undertake complex marketing analysis, campaign production and reporting. It brings real value to our service offering and we're looking forward to working closely with the Apteco team."
James Alty, Managing Director at Apteco comments: "As a result of this partnership MRM Worldwide will be able to offer its clients a unique service which combines their extensive experience in the digital marketing world with the latest segmentation, targeting and analytic tools in FastStats. The growth in digital marketing over the last few years has led to huge increases in the data volumes and communication history that marketers can use to analyse their customers' behaviour. FastStats multi-tier, multi-threaded and multi-server architecture is well placed to handle these data capacity requirements as they continue to grow in the future."