Kingston, MA (PressExposure) January 09, 2010 -- "Baby Boomers are all alike!" Most advertising and marketing professionals are savvy enough to know that statement is just not true. The South Shore Ad Club expands upon that topic with a special presentation entitled "Baby Boomers - From Myth to Magic" on Wednesday, January 27, 6 p.m. at Granite Links Country Club, Quincy.
Tom Gorski, Lynn Schweikart and Laura Willis of Gen-Sights will explore the 10 biggest Boomer myths, uncover key core truths and lay the ground work for some branding magic that can help you design products, develop strategies and create communications that will resonate with the Boomer generation and help your business boom.
The Baby Boomer generation ranges in age from 47 to 64, and includes more than 77 million Americans. While Boomers represent 28 percent of the U.S. population, they account for 77% of all financial assets, with an estimated $2.2 trillion in spending power. Yet too many marketers fall prey to the myths that keep them from connecting with this valuable audience.
The price of admission is $30 for non-members, $20 for members. Light refreshments and hors' d'oeuvres' will be served. Copywriters, graphic designers, Web designers, ad agencies, PR agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.